Welcome to the GTM Club!
GTM Club is here to create a place where Go-To-Market Leaders unite to help each other increase B2B tech sales and scale SaaS companies.
This is our vision. We are just getting started.
Go-to-market is a vast topic, and to get started, we have selected our niche based on our founder's background (scroll down to meet him). GTM Club focuses on accelerating sales-led GTM in B2B tech companies. Our newsletter, content, and resources are specifically tailored for those leading the charge, whether they are founders, CEOs, CROs, sales directors, or other current and future GTM leaders.
We look forward to the day when GTM Club broadens its horizons to include other perspectives, especially from areas outside the founder's immediate expertise. We welcome viewpoints such as marketing, HR, and product development are very welcomed.
Why Join GTM Club?
- Monthly Newsletter: Expect a regular digest of sales-led GTM insights. While monthly newsletters are the plan, don't be surprised to find the occasional extra landing in your inbox. Weekend releases are targeted to ensure you can digest the content at leisure. (Subscribe here to GMT Club Newsletter)
- Member Content: These resources are crafted to accelerate GTM efforts and provide concrete benefits. GTM Explorer was the first; templates and additional resources are already in the pipeline.
- Newsletter Archive: GTM Clubs Newsletters #0-3 are for all to read. The following editions will be members-only content. The archive is available for all the members to read.
Along with member benefits, we will publish weekly articles and blogs. Our content pipeline is full, with many topics lined up. We look forward to sharing and hearing your feedback in the comments.
Meet GTM Club's Founder
Ilkka, the founder of GTM Club, has charted a noteworthy trajectory through sales, advancing from hands-on roles to leadership positions within the SaaS industry and further into spearheading sales and marketing for tech firms. At the helm of LINK Mobility's sales and marketing in Finland and the Baltics, Ilkka's career displays his commitment and expertise in sales. For his non-GTM-related thoughts, visit Ilkka's personal blog and feel free to connect on Linkedin.
As President of GTM Club, Ilkka seeks to share his sales knowledge to enhance sales skills globally. His journey has fueled his desire to help and support the broader sales community. GTM Club is the conduit for sharing his experiences to accelerate sales-led go-to-market motions and empower professionals to achieve their goals.
While we head to the future, Ilkka will focus on sharing knowledge on sales-led GTM strategies and tactics, using his experience to nurture our discussions and the growth of our community.
Here's to success!
Ilkka Vertanen
GTM Club President and Founder
Contact GTM Club
The best way to get in touch with the GTM Club is to:
- Contact Ilkka on Linkedin - feel free to connect!
- Send an email to president(at)gtm.club
- Additionally, search your favourite social media for the handle "joinGTMclub"; we just might be there 😉
GTM Club welcomes all suggestions for partnerships, collaborations, guest bloggers, etc. We would be excited to have additional voices and experts contribute to the community. We are also open to any feedback you might want to send our way.
Recommended Reading
An excellent way to get to know us is to check these blog posts first.
Ilkka Vertanen - GTM Club Founder
Ilkka Vertanen - GTM Club Founder
Ilkka - Club President
Ilkka - Club President
Ilkka - Club President