Welcome to the GTM Club!
Too many SaaS companies stumble into sales-led growth by accident.
Investing in sales-led growth is one of the most significant and expensive decisions a company can make. We see companies hiring reps without a clear plan, hoping revenue will follow. However, a professional sales team is not just costly in terms of payroll; making the team successful requires time, attention, and energy.
Committing to a sales-led growth has to be intentional.
If you're going to commit to a sales-led growth, it has to be intentional. Without an explicit and deliberate GTM motion, companies burn the market and miss growth targets, no matter how hard they push.
GTM Club Helps Operators Build a Winning Sales-Led GTM
Sales-led growth isn't about grinding hard. It's about creating a system where sales consistently win and create value both internally and externally, and do so in a way that compounds. Each successful sales interaction builds trust, strengthens positioning, and raises the bar for the next one, thereby multiplying its impact over time.
GTM Club is for founders, heads of sales, and other leaders navigating constant revenue pressure.
We're not here to flood you with sales hacks. We focus on long-term success. Every blog and every issue of the GTM Club Newsletter is written for GTM operators in B2B tech companies, founders, heads of sales, and other leaders navigating under-resourced teams, shifting priorities, and constant revenue pressure.
There are no oversimplified frameworks or magical email subject lines here. What you will find is practical, honest guidance drawn from experience. Gain traction, build systems, and choose long-term clarity over short-term noise.
What you will find is practical, honest guidance drawn from experience focusing on building long-term success.
GTM Club helps you achieve sales-led success:
- Design a sales-led motion that fits your ambitions
- Accelerate your growth and avoid traps that stall growth
- Align the team around what works, not what's only loud
Why Join the GTM Club?
As a GTM Club member and newsletter subscriber, you get:
- Monthly Newsletter: A regular digest of sales-led go-to-market advice.
- Member Content: Templates and other resources to accelerate sales-led growth.
- Newsletter Archive: Browse earlier editions for additional guidance.
In addition to member benefits, we will publish weekly articles and blogs. We look forward to having a lively conversation in the comment section!
Meet GTM Club's Founder
Ilkka, the founder of GTM Club, has charted a notable trajectory through sales, advancing from hands-on roles to leadership positions within the SaaS industry and further into spearheading sales and marketing for tech firms. Currently, he steers LINK Mobility's growth in Finland and the Baltics. Ilkka's career displays his commitment and expertise in sales. Feel free to connect on LinkedIn.
As the founder of GTM Club, Ilkka aims to share his sales and go-to-market expertise with others. His journey has fueled his desire to help and support the broader sales-led community.
It would be great to have you among the GTM Club members. Join by subscribing to our free monthly newsletter.
Ilkka Vertanen
Mission Control at GTM Club
Contact GTM Club
The best way to get in touch with the GTM Club is to:
- Contact Ilkka on LinkedIn - feel free to connect!
- Follow the GTM Club on LinkedIn.
- Send an email to join(at)gtm.club
GTM Club welcomes all suggestions for partnerships, collaborations, guest bloggers, etc. We would be excited to have additional voices and experts contribute to the community. We are also open to any feedback you may want to share with us.
Recommended Reading
An excellent way to get to know us is to start with these blog posts.
Ilkka Vertanen - GTM Club Founder
Ilkka Vertanen - GTM Club Founder
Ilkka Vertanen - GTM Club Founder
Ilkka - Club President
Ilkka - Club President