Drawing on sales-led GTM experience, GTM Club's founder Ilkka shares insights to elevate go-to-market professionals and accelerate go-to-market motions.
GTM Strategy
We are closing in on the dreaded Q4, and with it comes two things for sales and GTM leaders. First, we need to nail sales in Q4 to reach our annual sales budget. Second, we must plan, budget, and prepare for the upcoming year. Here, we offer some help with the latter one.
GTM Club Newsletter
Welcome to GTM Club Newsletter #6. We are back after the summer break, and we start the autumn by looking into how founders’ participation in sales changes when their B2B tech start-up matures.
Increase Sales
Winning a start-up's first customer is difficult, especially in tech. Here are some tips to help you achieve this feat.
Increase Sales
Founders' support is instrumental for early-stage start-ups to become successful in B2B sales. We present five ways for technology company founders to support their sales teams' daily work.
GTM Club News
Summer is starting to wind down, and vacations are over. So, GTM Club is ready to finish 2024 strong! Here is what we have in store for you.
GTM Club Newsletter
If you can't do discovery, you can't do a proper sales demo!
Increase Sales
Even the best SaaS sales representatives sometimes struggle with their sales demos. Not all aspects are in their control, and factors like technical difficulties, challenging personalities, and surprising time constraints arise. Here, we cover how to overcome three common sales demo challenges.
Increase Sales
GTM Club proposes guidelines for personalising and customising winning sales demos. Both approaches are critical for creating convincing sales demos and winning new SaaS business.
Increase Sales
A great sales demo is critical to winning new customers. We provide guidelines on how to master sales demos in F2F or online meetings when selling SaaS products.
GTM Strategy
Many start-ups start with one of the founders leading and performing the sales efforts. For the company to grow, it needs to transition to full sales-led GTM mode. We offer some guidance on how to do the transition.
GTM Club Newsletter
Hot take: Free trials kill growth. In this newsletter, we share where free trials start to go wrong, the following problems, and alternatives to offering free trials for the wrong reasons. But first, let's look at how free trials are expected to work. Short Intro to Free Trials
Increase Sales
Sales demos work wonders in sales-led GTM. We examine three ways to execute a demo: in a face-to-face or online meeting, through a prerecorded video, or via an interactive demo platform.