Increase Sales
How to Win Your First Customer
Winning a start-up's first customer is difficult, especially in tech. Here are some tips to help you achieve this feat.
Ilkka Vertanen - GTM Club Founder
Drawing on sales-led GTM experience, GTM Club's founder Ilkka shares insights to elevate go-to-market professionals and accelerate go-to-market motions.
Increase Sales
Five Ways For Founders to Support Sales in Early-Stage Start-Ups
Founders' support is instrumental for early-stage start-ups to become successful in B2B sales. We present five ways for technology company founders to support their sales teams' daily work.
GTM Club News
Back in Business
Summer is starting to wind down, and vacations are over. So, GTM Club is ready to finish 2024 strong! Here is what we have in store for you.
GTM Club Newsletter
🚀 GTM Club Newsletter #5: Winning With Sales Demos
If you can't do discovery, you can't do a proper sales demo!
Increase Sales
Overcoming Three Common Sales Demo Challenges
Even the best SaaS sales representatives sometimes struggle with their sales demos. Not all aspects are in their control, and factors like technical difficulties, challenging personalities, and surprising time constraints arise. Here, we cover how to overcome three common sales demo challenges.
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How Do Best Closers Personalise and Customise Their Sales Demos
GTM Club proposes guidelines for personalising and customising winning sales demos. Both approaches are critical for creating convincing sales demos and winning new SaaS business.
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How to Run a Great Sales Demo
A great sales demo is critical to winning new customers. We provide guidelines on how to master sales demos in F2F or online meetings when selling SaaS products.
GTM Strategy
How Start-Ups Transition from Founder-Led Sales to Sales-Led GTM
Many start-ups start with one of the founders leading and performing the sales efforts. For the company to grow, it needs to transition to full sales-led GTM mode. We offer some guidance on how to do the transition.
GTM Club Newsletter
🚀 GTM Club Newsletter #4: The Trap Named Free Trial
Hot take: Free trials kill growth. In this newsletter, we share where free trials start to go wrong, the following problems, and alternatives to offering free trials for the wrong reasons. But first, let's look at how free trials are expected to work. Short Intro to Free Trials
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Three Different Ways to Demo a SaaS Product
Sales demos work wonders in sales-led GTM. We examine three ways to execute a demo: in a face-to-face or online meeting, through a prerecorded video, or via an interactive demo platform.
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Demos in Sales-Led GTM - A Match Made in Heaven
A sales demo is a powerful tool for B2B technology companies to advance the dialogue, highlight the product's value, and improve their relationships with prospects. Showcasing the product in action yields results—seeing is believing!
Increase Sales
Free Trials in Sales-Led GTM: How to Avoid a Likely Failure
Free trials can be made to work with sales-led GTM. It is difficult, and the tactic is more likely to fail than succeed as it goes against some sales-led GTM fundamentals. We suggest considering six aspects to increase the likelihood of reaching a notable sales boost.