Drawing on sales-led GTM experience, GTM Club's founder Ilkka shares insights to elevate go-to-market professionals and accelerate go-to-market motions.
GTM Club Newsletter
Yes, I know—a plot twist. I said I would write about outbound sales in this newsletter, but the plan was updated due to the influx of ideas and the writing flow. This time, we take a deep dive into sales-led GTM. As we focus more on sales-led GTM, it
GTM Club News
Assess your company's readiness for a sales-led GTM with 18 key points.
Increase Sales
Use the CHAMP framework to improve your sales team's lead qualification. CHAMP helps sales representatives engage decision-makers and focus on the most suitable sales leads and opportunities.
GTM Strategy
Dive into the details of a sales-led GTM, examining its five key benefits and three inherent challenges. The article further helps you evaluate whether a sales-led approach is the best for you.
GTM Strategy
Today, we are having some fun. GTM Club introduces the animal kingdom of SaaS. Meet unicorns, cockroaches, camels, zebras, and phoenixes.
GTM Strategy
Sales-led GTM is a good growth strategy as long as certain criteria are met: The product can't be bought independently. Having a sales team must make economic sense. And sales team must add value during the sales process.
GTM Strategy
A sales-led go-to-market strategy performs in the B2B tech sector when complex and high-value products and services are sold. This sales approach drives growth by empowering sales teams and aligning marketing and product functions to support sales.
GTM Club Newsletter
I’m writing today about working with an extended SDR team. Until recently, I was involved in a business offering services such as outsourced SDRs, first as a co-founder and partner and later as an advisor. The journey had its ups and downs but was full of lessons. ⚡Sales Development
GTM Club News
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GTM Team
Explore essential KPIs for outsourced sales development teams to optimise performance and drive sales growth.
GTM Team
Successful collaboration requires mapping out daily activities and processes with an extended SDR team. External and in-house teams working together speed up your sales-led GTM and maximise pipeline velocity.
GTM Team
Leveraging outsourced SDR teams offers multiple strategic advantages for companies aiming to boost their sales efforts. From navigating resource constraints to accelerating market penetration, outsourcing SDRs extends the in-house sales team, ensuring companies can adapt and scale effectively.