🚀 GTM Club Newsletter #11: Ignore Cross-Selling at Your Own Peril
Don’t miss the opportunity right in front of you! Failing to utilise cross-selling can result in missed revenue, weaker customer relationships, and falling behind competitors who do invest in it.
Welcome to GTM Club Newsletter #11. Today’s content:
- Success factors for sales-led growth in 2025
- Cross-selling in B2B tech sales
- Cross-selling tips and strategies from experts
Winning in 2025
As 2025 progresses, three critical success factors for sales-led companies emerge: the strategic adoption of AI tools, maintaining disciplined execution and accelerating the GTM motion.
2025 is about empowering your team to leverage AI effectively. Whether using ChatGPT as a sparring partner or implementing AI across your entire go-to-market motion, the key is to keep testing and learning what works for your team. If you haven't started yet, now is the time.
While AI reshapes the sales technology landscape, the key to success lies in discipline. Disciplined commitment to the sales process is crucial in a year full of distractions from world politics to new shiny AI capabilities and fancy moves from the competition. This might sound boring, but discipline reduces noise and delivers the goods! The cross-selling initiatives described below are a great way to practise discipline.
Finally, and perhaps most importantly, 2025 demands a faster go-to-market motion. In times of distractions, uncertainty and shifting priorities, lengthy sales cycles are something to fight against. The longer an opportunity stays open, the more likely it is to be affected by changing circumstances. The answer is not just AI; we still have tactics from sales and marketing collaboration to asynchronous selling to utilise better: reaching buyers through digital sales rooms, video greetings, and recorded personalised sales demos.
Ilkka Vertanen - GTM Club Founder
Read the full story from the website!
Cross-Selling as a Growth Driver for Sales-Led Companies
Cross-selling provides an opportunity. Starting cross-selling initiatives early in the year allows companies to accumulate benefits throughout 2025, making now an ideal time to focus on expanding your footprint within your customer base.
