GTM Club Newsletter

🚀 GTM Club Newsletter #7: Beat Q4, Get Ready For 2025

GTM Club Newsletter #7 focuses on the upcoming Q4 and aims to support sales and GTM leadership during the closing of 2024 and preparing for 2025.

Ilkka - Club President

Sep 29, 2024 — 6 min read

Welcome to Q4

Q4 is just a day away! So, for most of us, it’s time to buckle up, wear a helmet, and get ready to rumble!

For most in sales and GTM leadership roles, the last quarter of the year has two main goals:

Wrap up the current fiscal year strong—time to hammer those missing deals home.
Next year is just around the corner, and we are expected to hit the ground running. So now we need to plan and budget for 2025.

GTM Club’s mission statement is to help you accelerate your sales-led go-to-market. So, in this newsletter, we hope to provide you with some resources to help you accelerate from now until next year! So, in this newsletter, we cover:

Our template for preparing for 2025 planning so it takes less time from you.
Our guide to conducting pipeline reviews that spur actions and increase sales!

Start Planning For 2025

In no time, you will need to provide a plan for reaching the sales budget in 2025. You most likely need to have the (first version of the) plan ready in less time than you hope. Planning in a hurry is like running at the airport. It's horrible, and after each time, you say never again.

Planning in a hurry is like running at the airport. It's horrible, and after each time, you say never again.

A sales leader putting together a sales plan for a coming year using inputs from pipeline reviews as basis for the plan.

Create a Winning Sales Plan for 2025

A good sales plan is aligned with market trends, tightly integrating sales and marketing, and clearly states roles and responsibilities. Key objectives include driving growth, retention, and managing high-value accounts. Here are our guidelines for creating one.

A sales leader going through the summary of his DYI win/loss analysis.

Win/Loss Analysis - How to Do It Yourself?

A critical piece of developing sales is understanding why opportunities are won or lost. Win/Loss analysis answers this question for you. DIY version of Win/Loss analysis helps you gain insights without breaking the bank.

Sales Manager looking to accelerate their sales-led GTM by conducting pipeline reviews with each salesperson.

How to Conduct a Pipeline Review

A pipeline review is one of the most impactful tools sales leadership has to drive action, improve sales forecasting, and, most importantly, support their sales teams. We offer a guideline on structuring the discussion for conducting an impactful pipeline review.

A sales manager with two sellers trying to figure out how their sales pipeline is going to convert into new business.

Why Are Regular Pipeline Reviews Important?

Struggling with missed sales targets and stagnant deals? Pipeline reviews can help as they enable sales reps and managers to identify and overcome obstacles in the sales pipeline.