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How to Run a Great Sales Demo
A great sales demo is critical to winning new customers. We provide guidelines on how to master sales demos in F2F or online meetings when selling SaaS products.
Increase Sales
Master art of B2B sales, the critical component of sales-led go-to-market, to increase your sales and accelerate your GTM motion. Here, we uncover the tactics that build pipelines, drive revenue, acquire new customers, and elevate your and your team's sales performance.
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Three Different Ways to Demo a SaaS Product
Sales demos work wonders in sales-led GTM. We examine three ways to execute a demo: in a face-to-face or online meeting, through a prerecorded video, or via an interactive demo platform.
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Demos in Sales-Led GTM - A Match Made in Heaven
A sales demo is a powerful tool for B2B technology companies to advance the dialogue, highlight the product's value, and improve their relationships with prospects. Showcasing the product in action yields results—seeing is believing!
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Free Trials in Sales-Led GTM: How to Avoid a Likely Failure
Free trials can be made to work with sales-led GTM. It is difficult, and the tactic is more likely to fail than succeed as it goes against some sales-led GTM fundamentals. We suggest considering six aspects to increase the likelihood of reaching a notable sales boost.
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Qualify Your Prospects Better By Using the CHAMP Framework
Use the CHAMP framework to improve your sales team's lead qualification. CHAMP helps sales representatives engage decision-makers and focus on the most suitable sales leads and opportunities.
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Navigating High-Profile Deals: Avoiding Two Sales Mistakes Deadly for Startups
Explore the deadly mistakes and strategic solutions for startups chasing high-profile deals, including managing investor expectations and the 'Hail Mary' syndrome.
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How to Ace a Free Trial Request in SaaS Sales
Facing free trial requests in SaaS sales can be a make-or-break moment. Learn how to tactfully say 'yes' or 'no' and turn trials into wins. Master the art of converting prospects into long-term clients through effective, strategic responses.
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Accelerating GTM: How Battle Cards Can Help Sales
Discover how battle cards revolutionise sales velocity and GTM strategies. This article delves into their pivotal role in empowering sales teams, enhancing product positioning, and driving successful market engagement.